we collaborate with artists
to create luxurious
pure silk scarves.
Maximum Fou is a play on words, a foulard is French for a scarf. Also "fou" means crazy in French, but it is also like the "fu" as in Kung Fu. The "fu" in Kung Fu means "master". So Maximum Fu plays with the concept of going overboard and pushing things to their limit, being dominant with a healthy dose of madness. Maximum Fou is the perfect way to describe our scarves and how we want them to empower the wearer.
Parisians have a simple and elegant sense of style that relies heavily on accessorising their outfits. The silk scarf has long been associated with a past generation, something older women would wear, and a bit boring. The concept behind Maximum Fou is to take the silk scarf and re-energize it with new art styles that convey a flirtatious and daring attitude. The scarf is an almost perfect accessory, and our aim is create scarves with art that starts conversations and put the wearer in the spotlight in any room they walk into.
"Style is the answer to everything. A fresh way to approach a dull or dangerous thing. To do a dull thing with style is preferable to doing a dangerous thing without it. To do a dangerous thing with style is what I call art"
- Charles Bukowski
This quote from a poem by Bukowski exactly sums up the inspiration behind Maximum Fou.